Latest Lifestyle Copywriting Content | What Have We Been Up To?
This week at Lifestyle Copywriting…
It’s been a fun and varied week or so at LC. We’ve done plenty of work for our regular clients, creating weekly fashion and beauty blogs for their sites. We’ve also introduced a couple of new faces to the LC client list. Plus, we’ve added one of our most detailed and focused blogs to the Lifestyle Copywriting site that we’ve been working on for quite some time!
We started working with The Cult Face this week. A completely new brand that’s focused on creating luxe beauty tools and skincare products. It has been great to start to carve out a brand story and tone of voice for them. Lots more to do over the next few weeks which will include blog posts, articles, product and category content and branding guidelines.
We’ve also been looking at beauty trends like laminated brows for What Salon and delving into some business and salon managing tips about giving your beauty salon an edge on the competition.
We love beauty and fashion copywriting, but we also love the chance to write about business ownership and entrepreneurship which is exactly why we love writing for What Salon regularly.
We’ve been doing lots of writing for one of our longest-running clients this week, Shop It To Me. This US site sets out to help its customers shop high street and designer sales, all in one place. We create weekly fashion blogs for SITM to help with SEO, give product and brand shout outs and give their visitors plenty of style inspiration. From looking at this season’s sequins and pearls trends to sourcing the best designer sale deals and restyling your workwear wardrobe, we’ve covered lots of ground over the last week or so!
We’ve also been looking at fashion sustainability in the industry, how to shop more sustainably and an insight to London Fashion week for our client, Jaymes Byron Talent. Jaymes Byron is a brand-new recruitment company focusing on ethical fashion talent management.
Finally - we made an update to our very own blog at Lifestyle Copywriting.
This week, we were focused on brand voice and creating tone of voice guidelines for fashion, lifestyle and beauty brands. Crafting your own tone of voice might sound like marketing spiel to some. However, this blog takes a look a little deeper into how important creating a unique tone of voice really is. It also looks at the process we go through at LC when we do this work for our clients. Plus, it looks at what to do with your tone of voice guidelines and how to use them once you’ve gone through the process.
It’s good - have a read and let us know what you think!
And as always, until next time…
