Fashion News | Matches Fashion Launches Sustainable Edit
The fashion industry can no longer ignore the need for more sustainable options. Whether your customer is high-street or high-end, consumers are looking towards sustainability as a huge part of their shopping decision-making.
Matches Fashion is the latest fashion business to make their move when it comes to sustainability.
And their answer? The Responsible Edit.
In partnership with Eco-Age, this week, Matches have added a new edit to its iconic list. Where you can also find The Activewear Edit, The Event Dressing Edit and The Vacation Edit, you can now find The Responsible Edit. This latest collection is packed with sustainable designer labels, making it easier for those who fancy making an eco-conscious effort when it comes to shopping luxury fashion.
Curating beautiful, designer pieces into one sustainable spot, The Responsible Edit includes pieces from brands that are making waves in the sustainable fashion sphere. Working with both established and new labels, the edit is broken down into four pillars; Artisans, People, Charity and Materials. For a label to be ticked off as responsible for the edit, it needs to fit into at least one of these pillars.
Matches make it clear in its Responsible Edit introduction on the site that this is all about progress and not perfection. They want to showcase brands that are using initiative and innovation to make a change in the industry. Read more about the edit and how the labels were selected on the Matches Fashion site.
The move by Matches Fashion really showcases that fashion retailers are taking action. Not only is there pressure from environmentalists to make changes in the industry, but customers are now shouting out for better options too.
Is sustainable and eco-friendly fashion on your customer’s agenda? And will you be making changes within your business to reduce your carbon footprint, choose more sustainable fabric and production methods and ensure that your fashion business is not left behind?
Who is Eco-Age?
Eco-Age is a sustainability consultancy that looks to pair up ‘aesthetics with ethics’. Working with clients all over the globe, Eco-Age helps fashion, lifestyle and beauty brands to audit their businesses and make the necessary moves to become more sustainable and eco-friendly. Creating complete strategies, Eco-Age helps brand with everything from production to events with the centralised target of becoming more responsible.
With a wealth of well-known names under its belt, Eco-Age has also worked with the likes of Net-a-Porter, Chopard, M&S, Gucci and Kering. And if you didn’t know, it was founded by Livia Firth, who also happens to be actor Colin Firth’s wife.
Keep your eyes on the Lifestyle Copywriting blog for more fashion news and content marketing know-how. Recently, I’ve been talking about brand voice and creating tone of voice guidelines. There’s plenty more to come soon.
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Until next time…
