Our Work

Farm Rio

Farm Rio is the Brazil-based fashion brand famed for its colour and print. Designing a plethora of unique prints with every season’s collection, this is the spot for bright, bold and beautiful womenswear for all occasions. With a 20 year history, Farm has collaborated with brands, such as Adidas and Havaianas crafting incredible on-going collections.

Email Marketing Content

Working alongside the in-house marketing team, we crafted email campaign copy to work with new releases and store announcements happening for Farm. Tone of voice and concise and snappy tag lines were essential.

The CultFace

A new beauty brand, The CultFace focuses on products packed with active ingredients that actually work. Working with everything from Hyaluronic Acid and Bakuchiol to Botox alternative, Syn-Ake Peptides, The CultFace uses natural ingredients laced with only very specialised additions that get to work on skin issues, such as wrinkles and acne.

Branding, tone of voice, web content & social

Working with the owner of The CultFace since before its launch, LC has helped to craft a tone of voice that works. From product descriptions and blog posts to short social media snippets, we find the balance between science and selling.

shop it to me

Shop It To Me is a major California-based shopping platform, created initially in 2004 to help high street and designer fashion fans shop sales in the easiest way. With huge growth over the years and now with millions of members, Shop It To Me has transformed into a contemporary online store that acts as a gateway into all the best global retailers in the game.

Long-form weekly fashion blog content creation

As part of Shop It To Me’s renovation of the website, content was a key part of the strategy. Working closely alongside the company’s SEO team, we create long-form weekly blog content with a goal to provide visitors with unique and valuable information, point to new and specific products and retailers, and increase the site’s searchability on Google.

superdry

One of the biggest names in UK fashion, Superdry has a long-standing place on the British high street. Designing casual clothing since 2003, the label has made a name for itself worldwide, shopped in over 500 stores across the globe. With a new creative director in 2019, the Superdry look is evolving, making trends and fashion-focused pieces more prominent throughout each season’s collections.

seo-focused Blog content creation

In line with a whole new look for Superdry, LC was commissioned to help with both brand voice and SEO, creating the blog content that aims to bring in more Superdry fans than ever while guiding them with style and shopping advice.

shonamac

With a focus on designer labels, Shonamac balances a passion for luxury fashion and a love of shopping more sustainably. Reselling beautiful quality and condition designer clothing and accessories, the boutique and website is every fashion lover’s portal to more affordable luxury pieces.

Fashion blog content creation

With fashion experts shopping at Shonamac every day, their customers know their stuff when it comes to shopping for second-hand luxury items. LC works to create consistent blog content that engages Shonamac’s readers while working as an SEO tool for increased searchability.

sewport

Leading the dated world of fashion manufacturing in a new, exciting and digital direction, Sewport connects today’s budding fashion designers, brand creators, and entrepreneurs with verified fashion manufacturers and factories. Through a contemporary and easy-to-use platform, you can search for, find and communicate with local and overseas manufacturers and fashion suppliers in moments.

Fashion tech & business blog content creation

Kate has been working alongside the owner of Sewport for well over a year now, creating blog and article content as well as focused and content-rich landing pages in line with their SEO and content strategy. From 3000 word guides on how to start a clothing line to landing pages for specific countries of manufacture, every piece of content for Sewport works towards better rankings on Google.

influence fashion

Influence has been serving the fashion industry from Manchester for over five decades. As one of the leading fashion wholesalers in the UK, they count some of the biggest names in retailing as loyal customers. Alongside sister brands Neon Rose and Native Youth, Influence creates on-trend, designer-inspired collections that retailers just can’t get enough of.

Fashion blog content creation

Working closely with Influence’s SEO pro, we create blog content that fits seamlessly into their online strategy. From seasonal trends to new product lines, it’s all about searchable copy when it comes to creating for Influence and building plenty of content that works side by side with their social media strategy.

the white closet

Securing itself as the go-to bridal experience for the North West and beyond, The White Closet is home to luxurious and contemporary bridal labels, such as Charlie Brear, Halfpenny London and Jesus Peiro. Curating unique and bohemian-inspired looks for brides with a taste for style over convention, The White Closet team is every bride’s new best friend.

Brand voice & web copy creation

With new owners and a complete re-brand and new website, we helped to craft web copy that truly reflects The White Closet vibe. From designer pages to blog content, we established a brand voice and created content to inform and inspire TWC’s target bride. We continue to produce blog content, published weekly.

veenofs

A vegan, ethical, sustainable and eco-conscious e-comm fashion store, Veenofs collects brands that stand by the same ethos only. Retailing women’s and menswear from shoes to coats and everything in-between, Veenof’s goal is to create stoppable collections in the vegan and ethical space that look amazing whilst also encouraging a more eco-friendly mindset.

On-page SEo content creation

Working towards a strategy of better rankings and more organic search traffic, we helped Veenofs to optimise their category pages with keyword-focused, reader-friendly content with the perfect tone of voice to match.

fab frocks

Fab Frocks has been sourcing evening and special occasion dresses for women for well over a decade through a UK boutique and eventually, two websites. From floor-sweeping red carpet-worthy gowns to the perfect wedding guest outfit, Fab Frocks curates collections from global designers, touching on trends but focusing on timeless style.

Product descriptions & styling blog content creation

Working with Fab Frocks for nearly 2 years, we’ve helped to formulate the ideal tone of voice and inject this into all web copy, product descriptions and styling blog posts. With updated collections every season for anything from prom dresses to mother of the bride, fashion product copy directed at the right customer is essential for every look on the site.

uskees

Uskees is just one part of a family of brands that design and manufacture high-quality, long-lasting and incredibly sought-after denim overalls. Nailing their niche all over the globe, Uskees has been working on renovating both their US and UK sites to develop a tone of voice that invites the fashion pack into their crew.

Fashion blog content creation & management

Uskees commissioned Lifestyle to work on creating a tone of voice for the site that worked perfectly with the brand’s ethos. We then created a blog strategy for the site, formulating the ideas, writing the blog content and managing the publishing of the blogs in line with the social media strategy.

expocart

Building a reputation in their niche as the go-to people, ExpoCart is one of the leading exhibition experts in every industry from fashion to technology. Working to make life easier for any brand or entrepreneur who is planning to show at a trade show or exhibition, hold a corporate event or set up a pop shop, if you need to buy or hire anything for your event, ExpoCart has you covered.

On-page web copy & article content creation

In a highly competitive field, ExpoCart formulated a large-scale SEO strategy to get the brand better established within search. Lifestyle Copywriting works continuously with the team to create keyword-rich landing pages, highly focused web copy and creative blog article content in line with the overall strategy.

diamantine

Diamantine is the leading Moroccan clothing label in the world with a heritage that dates back over 100 years. The launch of the UK and USA sites meant entering new markets at a particularly exciting time for modest fashion in this industry. From flowing chiffon beach kaftans to more traditional formal wear, Diamantine offers women a taste of classic Moroccan style in a modern setting.

Fashion product descriptions & blog content creation

Kate has built a fantastic consultative relationship with Diamantine. Having worked incredibly closely to formulate tone of voice and brand guidelines, all web copy, product descriptions and blog content were crafted in line with the brand’s growth strategy. From hundreds of product copy pieces to one-off landing page headlines, balancing tone of voice with SEO strategy was key.

art knews

Art Knews is a digital and print magazine “made for art lovers”. Curating topics on exhibitions, competitions and news within the art, fashion, photography, film and music industries, it’s the place to go for all things creative.

fashion & lifestyle blog content management

LC worked with Art Knews for over a year, creating a plethora of ideas for lifestyle and fashion blog content, crafting the articles and uploading and publishing to the digital magazine. Kate was also a published contributor in the print Art Knews magazine for a written piece on modest fashion in issue 2.

modisme

A luxury platform for the modern modest dresser, Modisme focuses on balancing premium high street and luxury designer labels in collections curated for a more modest look. Working in partnership with brands, such as Harrods and Selfridges to offer a wide range of labels, Modisme proves that covered up is certainly the new chic.

Fashion blog content creation

As a new fashion platform in a competitive niche, Modisme wanted to create a sense of expertise. Kate worked with them to build an integrated blog that exuded their natural tone of voice while using her style knowledge to create valuable content that looked at trends, new designers and labels, “how to wear pieces” and so much more.

howdens

The leading company in the world of kitchens and interiors, Howdens continues to break success records in an industry that is famed for its high levels of competition. From stunning marble worktops to the latest kitchen technology on the market, Howdens prides itself on being one step ahead when it comes to their niche.

interiors product descriptions & Brochure content

Working with Howdens on a continual basis, LC creates digital product descriptions that carefully balance in tone to suit both the brand’s trade and end consumer readers. Working remotely and on-site, Kate worked on a large-scale project with the team to rewrite an entire brochure in just two weeks, shifting the tone of voice and adding stylistic flair, making the visuals more aspirational.

alive boutique

Hoping to change the fashion world one vegan product at a time, ALIVE boutique (which stands for A Little Vegan Boutique) curates and retails vegan and eco-conscious fashion and cosmetics from a select collection of labels and brands.

Vegan cosmetics & fashion product descriptions & blog copy-editing

Working alongside the founder of ALIVE closely, we have crafted product descriptions packed with the brand’s tone of voice, as well as falling in line with their SEO strategy. Asserting itself as an expert leader in the industry was key, which led us to work together to create long-form articles for the blog, making the site measurably more searchable

the culture of art

Curating luxury home decor and furniture from artisans and experts around the world, The Culture of Art effortlessly blends interior design and art. From exquisite marble or glass tabletops to soft furnishings, each piece is handcrafted and shipped from all over the world to offer their customers something truly unique.

lifestyle product descriptions

With new luxury pieces being added to the website, The Culture of Art needed product descriptions that exude the ambience of the website and each of its designers. We created short product captions, alongside web copy snippets around each designer and each collection.

hybrid fashion

Curating collections for special occasions as well as chic workwear for women, Hybrid knows how to style clothing in a feminine, flattering and modest way for every occasion. This e-comm store is super seasonal and keeps newness and freshness at the top of their priority when it comes to choice.

Content marketing & SEO article creation

Working with the editor of Hybrid, we helped to create a legion of SEO focused articles for their blog, helping to get the site ranked better and to increase traffic and most importantly, conversions. Using long-form, search optimised blog articles, we covered a vast number of topics from styling posts to seasonal trends.

habit ldn

A fresh new jewellery and accessories e-comm site in the fashion sphere, HABIT London brings together both on-trend and classic, affordable pieces to allow customers to update their looks with quality items but without a heavy investment.

Fashion product description creation

Starting with a fresh site, HABIT wanted to focus on getting the product pages right in terms of SEO. Here, we helped to nail their tone of voice, crafting product descriptions filled with personality and fully optimised for search.

salon gold

A salon owner and beauty freelancer’s insurance site, Salon Gold have positioned themselves as one of the leaders in their niche when it comes to knowing what business owners need.

Beauty blog content creation

With so much content on the website about business and insurance, Salon Gold wanted to also position themselves as an expert within the beauty industry as a whole. LC helped them to create a blog content strategy that incorporated both beauty trend blogs as well as business and marketing advice for salon owners. We then worked with them for almost two years creating weekly blogs to assert them as experts and also help with the site’s searchability.

big star copywriting

A big player in the world of copywriting agencies, Big Star Copywriting supplies copy to some of the biggest names in the fashion, beauty and lifestyle industries on a large scale.

Fashion product descriptions & blog content creation for multiple brands

Kate worked alongside Big Star Copywriting for several large scale projects, creating mass fashion product descriptions and fashion blog content for some of the biggest and well-known clothing brands and retailers on the market.

SIBLINC

Siblinc is a family-run fashion-focused copywriting agency that concentrates on creating product descriptions for some of the major fashion brands in the industry.

fashion product descriptions

Kate worked with the owners of Siblinc on a remote basis, helping them with several large-scale product description projects. With a need to adhere to very specific tone of voice guidelines set by a major high street giant, she crafted hundreds of product descriptions that nailed the tone needed.

anthony jackson

A luxury furniture designer and maker, Anthony Jackson crafts high-end furniture and interiors decor that perfectly balances heritage craftsmanship with contemporary style and edge.

On-page web copy

With a brand-new website and stunning photography, Anthony Jackson needed the perfect copy to tell the story of the brand while delivering the important information any visitor might need. Creating a tone of voice that worked with the brand’s ethos, LC crafted the copy for the entire new website, including specific landing pages for paid search.

molly barker

A premium dog accessories brand founded in Australia, Molly Barker designs and manufactures anything from luxury leads and collars to shampoo and scent sprays for pampered pooches. With a chic and effortlessly stylish website and social media, this accessories brand could easily be a luxury handbag label at first glance.

brand voice, product descriptions & web copy

Creating a tone of voice that spoke directly to the target customers was the first point of call for LC when working with Molly Barker. Next, we created story-telling product descriptions and web copy for the site that balanced the product info with the sleek and minimal luxury tone they were looking for.

ari london

An ethereal and completely contemporary children’s clothing label, creating luxury kids pieces with a grown-up edge.

Fashion press release content creation

As a completely new brand, ARI needed to get in contact with a range of carefully selected retailers to promote the label before its launch. We crafted a strong fashion press release that told the story of the brand and exuded the label’s essence in a minimal and intriguing way. The result of which was several new stockists for the brand.

clon8

Distinctive, unique and effortlessly cool, CLON8 creates contemporary womenswear with a difference. Blending art, fashion and creative direction, CLON8’s collections focus on strong shapes and lines, creating pieces that can be styled and personalised with each and every wearer.

Fashion product descriptions

With a very distinctive aesthetic, CLON8’s web copy needed to speak in line with the rest of the brand. Creating a tone of voice that worked for the label, we then crafted product descriptions that told the story of each piece and showed the versatility and beauty of the styling variations.

ghostwriting for many fashion bloggers and stylists

Many high profile fashion bloggers and stylists have successful blogs but lack the time and attention their blogs need. Kate has discreetly stepped in to help many overwhelmed bloggers and stylists to keep the momentum up with their sites, creating and posting consistently in the perfect tone of voice.