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Fashion Product Descriptions

Creating or updating a fashion eCommerce site? You’re in the right spot.

We specialise in creating on-brand, concise, informative and inspiring fashion product descriptions. Our 2 key focuses? Your unique tone of voice and including the style details that really matter.

There are many important and valid reasons to make sure every single product page on your site has unique and on-brand product copy.

  • Think SEO -unique & fresh content per page. Long-tail keyword search. Consistency & accuracy.

  • Beat your competition by answering your customer’s questions instantly and highlighting key points.

  • Instant on-page branding. Done.

  • Fewer returns. Give your customers the info they need and want.

  • Inspire your customers. Let them ‘feel’ the product. What else might they want? Descriptions allow them to see this.

  • Overall better experience for every customer.

When shopping online, your customers can’t touch or try your fashion items.

Product descriptions help them to feel like they have.

They also instil a level of trust as they show that A. you know your stuff and B. you’re passionate about your products.

Images help your customers see your items. Product descriptions help them feel them. They don’t need to be huge and long-winded. But they need to be there and they need to be 100% authentically you.

At LC, we can take care of all your fashion product description needs.

Whether you have a one-off batch of 50 fashion pieces or 500 a month, every product page needs the same level of attention.

Our fashion product descriptions are packed with our fashion, trend and garment construction knowledge, laced with SEO and finished with your brand’s distinct tone.

Remember - it’s not ALL about product descriptions. A great product page relies on so much more. Think layouts, amazing imagery, image titles, pages titles, page descriptions, META tags, CTAs, internal links, social links and arguably most importantly - speed.

But let’s make a start with a perfect, unique fashion product description for every item on your site.

Get in touch today.


Contact | kate@lifestylecopywriting.co.uk

fashion product descriptions // fashion product copy writer // freelance product copy writer